Dubava
The website of Dubava — a Ukrainian oak flooring manufacturer with a full “from log to finished floor” cycle and part of the Ecowood group.
Challenge
Dubava controls the whole chain itself: timber preparation and drying, sorting, production of engineered boards and parquet, installation and service. The company follows FSC standards and exports to Lithuania, Poland, France and the Netherlands.
The website had to speak to two audiences at once: manufacturers and partners who need oak blanks and lamellas, and private customers choosing a floor for their home. On top of that, it had to show the link to the Ecowood group without losing the brand’s own character.
Solution
We separated the journeys: dedicated sections for products, production and partners (B2B), and a separate path for private customers — from choosing a floor to installation and aftercare.
The website is built on Next.js, so pages are served from cache in a fraction of a second. Real projects, a blog and an Instagram feed show the product “in real life”, and the request form promises a reply within one business day.
How it works
- 01
Brand
The first screen shows the full production cycle, FSC and exports — the company’s scale is clear at once.
- 02
Directions
Oak blanks, drying and sorting, floor coverings — three clear entry points for different customers.
- 03
Projects
A portfolio of completed work, a blog and Instagram — the product in real interiors.
- 04
Request
A form with the customer’s city and question — the manager knows what the conversation is about right away.
Features
- Separate journeys for B2B partners and private customers
- Products, production and installation sections
- Completed work portfolio and blog
- Instagram feed on the website
- Link to the Ecowood group
Results
- A website that matches the scale of the production
- Partners and private customers find their section at once
- Requests arrive with context — the city and the essence of the question