Bearcom
BearCom is Motorola Solutions’ largest channel partner in North America: two-way radios, security systems and private LTE networks for businesses, public services and major events.
Challenge
BearCom means 80+ locations, 1,300+ employees, 350+ certified technicians and over 40 years in business. The company provides communications and security for schools, hospitals, oil and gas, construction, transportation and the biggest events — including the Ryder Cup, where 1,400 Motorola radios were in use.
The range is huge: from radios and accessories to video surveillance, access control, repeaters and mobile communication bases for events. The website has to guide every customer to their solution — by product, industry or service — without turning into a maze.
Solution
We approached the website as a product for the sales team: three clear directions — Voice, Security, Data — dedicated pages for industries, rentals and services, and “Contact us” and “Request a quote” conversion points at every step.
Special attention went to event equipment rentals: mobile communication bases, radios, video surveillance and private LTE networks are presented as a turnkey solution, not a list of hardware.
How it works
- 01
Solutions
Voice, Security, Data — three entry points, each with a full catalog of products and systems.
- 02
Industries
Education, healthcare, oil and gas, construction, retail, events — solutions for the customer’s task.
- 03
Rentals
The largest two-way radio rental fleet in North America, mobile bases and LTE for events.
- 04
Contact
80+ locations, a phone number and a consultation request on every page.
Features
- Catalog of radios, accessories and security systems
- Solution pages for 11 industries
- Event equipment rentals section
- Map of locations in the USA and Canada
- Consultation and quote request forms
Results
- A complex B2B range presented through clear journeys
- Every page leads to a consultation or a quote request
- Experience working with a large international client